One Direction doesn`t sell records: James Arthur

Updated: Sep 21, 2013, 08:17 AM IST

London: Singer James Arthur says that members of One Direction band don`t sell records, but they are victorious thanks to good marketing strategies.

Arthur, who was the winner of British reality show ‘The X Factor’ last year, made the comment when a fan named Tyler Lee posted on Twitter that One Direction band was the biggest thing to come out of the ITV talent show, reports

"One Direction don`t sell records, they are a marketing product. They sell t-shirts and dolls you moron," Arthur posted on Twitter.

One Direction members Zayn Malik, Louis Tomlinson, Liam Payne, Harry Styles and Niall Horan were the runners-up of the 2010 season of ‘The X Factor’.