P Diddy buying TV channel

Rapper P Diddy is reportedly in talks to purchase cable TV channel Fuse.

The 43-year-old music mogul is one of several investors who have entered talks to acquire Fuse, which is currently owned by New York-based Madison Square Garden Company (MSG), and incorporate it into his Revolt TV channel, which is backed by Comcast Corp. reportedly.

If Diddy - whose real name is Sean Combs - purchases Fuse, Revolt TV will gain wider distribution and higher subscriber fees.

Besides Revolt TV, Diddy`s business interests have also included clothing lines and fragrances, restaurants and he recently jointly purchased an upmarket tequila company.