Universal Music admits piracy can’t be stopped

Updated: May 16, 2010, 20:37 PM IST

London: Universal Music Group International, the world`s largest music company, has said that piracy cannot be stopped.

Francis Keeling, head of digital at Universal Music Group International, discussed the problem at the Great Escape music convention in Brighton.

"Are you going to stop piracy? No you`re not,” the BBC News quoted him, as saying.

He added: "To try and set that as an objective is just not going to succeed. Can we make piracy socially unacceptable?

"Absolutely, and that has to be our ambition around the world."

He added: "We`ve got markets like Spain and Italy, where [people say] `You buy music? What are you doing buying music when you can get it for free?`

"Clearly those markets are in the situation where, unless we can turn those markets around, we`re going to have a major problem having a music business there."

Keeling is the person in charge of signing up artists including Lady Gaga, Eminem and Rihanna onto digital services outside North America.