London: Hollywood heartthrob Brad Pitt has signed on to become the first male face of French fashion house Chanel`s famous scent, No 5.
In its 91 year history, it is for the first time that the perfume is being endorsed by a male celebrity, reported Daily Mail.
Pitt, 46, has reportedly got USD 7 million paycheck for the job.
The luxury brand has released a selection of teaser shots of the advertising campaign, due to hit magazines` November issues.
Chanel has also released a number of mini videos - a maximum of just eight seconds each featuring father-of-six.
Director Joe Wright, whose previous works include two Keira Knightley movies `Atonement` and `Anna Karenina`, shot the full commercial.
Previously Marilyn Monroe, Nicole Kidman and Audrey Tautou have endorsed the perfume.