London: South Korean rapper Psy is fronting a campaign to help eradicate polio in Asia and Africa.
The `Gangnam Style` hitmaker has signed up as a celebrity ambassador for the Rotary International humanitarian organisation and he`s fronting the organisation`s This Close to Ending Polio advertisements, reported Contactmusic.
"I grew up in a Rotary family as my father and my late grandfather were Rotary members. My grandfather was very passionate and dedicated to Rotary. He had a big heart and always inspired me to help others," Psy said.