London: Actress Eva Mendes is launching her own sub-brand through New York & Company Inc, whom she has also signed up to be an ambassador for.
The 38-year-old is said to have had meetings with heads of the label and has been stocking up ideas for the line, reported Contactmusic.
"I love anything that winks to yesteryear. You have to find what works for you. Quite a few times I`ve worn turban-like accessories. I have a ton of ideas, but it`s a bit early to discuss them.
"The project is taking up all my time, but in the best way possible.
Everything I see is a possible design. My mind is consumed by it. I`m fortunate enough to travel to so many exotic places. I could find inspiration in a gate in Istanbul for a plate or a blouse," Mendes said.
Greg Scott, CEO of New York & Co, said the Eva by Eva Mendes line will be made up mostly of dresses and accessories.
"We don`t address day-to-evening and real cocktail looks today. There will be pants and jeans because that`s what our brand is known for. Eva is excited to pursue that also. We want her influence in the collection."