New York: Nipple tattooing or "Tittooing" is the latest trend to hit the UK.
According to the Telegraph, the cosmetic procedure, a way for people to darken and/or reshape their nipples, has apparently become increasingly popular in the UK, with women paying up to 1,200 pounds for a set, the Huffington Post reported.
"A lot of people want their nipples made darker. It`s the fashion," Gail Proudman, a clinician who performs the procedure, said.
She said that some think theirs are too pink or their boyfriends want them done.
Sometimes they are doing it because they are conscious of them being pale and they think it`s fashionable to have dark nipples, she said.
If one does opt to get a "tattoo", it`s a simple two-hour process followed by touch-ups every 12 to 18 months to avoid fading.