New Delhi: American Swan, an online fashion and lifestyle store, Thursday announced its association with Indian Premier League team Pune Warriors India and they are targeting youth.
The brand will be the official apparel partner of the team and the players will be seen wearing co-branded American Swan apparel.
Speaking here about the announcement, Anurag Rajpal, director and chief-executive officer, American Swan, said: "The American Swan brand, its products, brand communication as well as our marketing approach are aimed to connect with the youth and young achievers."
"The Pune Warriors India team has a line-up of players who are youth icons and have proven the strength of their spirit on the field and off it," he added.
The online store offers a range of trendy and chic products available on www.americanswan.com as well as other leading portals like Jabong, Myntra, Pepperfry, Snapdeal and HomeShop18.
Their customers, Facebook fans and Twitter followers will get an opportunity to participate in contests, promos and campaigns, these will also include a chance to meet the Pune Warriors players, win passes to their matches and signed merchandise.
Abhijit Sarkar, spokesperson for Pune Warriors India, said that the products "customised for our team by American Swan, have truly exceeded our expectations".
"The brand`s style philosophy goes very well with our team`s spirit," he added.