Beyonce`s new bikini ad brews modesty war

Updated: May 14, 2013, 14:44 PM IST

Wellington: Residents of a New York neighbourhood have taken to covering up Beyonce`s bikini ads for clothing store H and M.

According to New York blog Bowerie Boogie , a bus stop billboard of the 31-year-old singer in a barely there bikini was covered up, reported.

A person said that every day someone tapes a cover over the ad and every day people rip it down.

The person added that they suspect the same modesty war that exists in Williamsburg, but it is daily now.