London: A raunchy telly ad for Beyonce’s perfume Heat has been banned before 7.30pm after complaints from viewers, who branded the ad too hot for kids.
The advert shows the singer lying naked, then caressing her breast and thigh while wearing a skimpy dress, reports the Sun.
Her footprints melt the floor as she says: ‘Catch the fever.’
Fourteen viewers claimed the advert was offensive.
The Advertising Standards Authority ruled that it was unlikely to offend most people.
However, the watchdog said the ad was sexually suggestive and unsuitable for young children.