Elle Macpherson launches hot collection of underwear

Last Updated: Friday, December 24, 2010 - 18:30

London: Australian model-turned-lingerie tycoon, Elle Macpherson, is all set to launch a new collection of underwear specifically designed to be worn under T-shirts.

The new collection is called, appropriately, ‘Bare and Bold’ - which could be seen as a reference to the classic black and white shot of the Australian supermodel photographed nude by Herb Ritts in 1994 for Playboy.

‘Bare and Bold’, which will go on sale on January 3, features a collection of T-shirt bras made from a slinky knit fabric over expertly-moulded cups, in mouth-watering shades of strawberry, lemon-drop and pistachio, together with classic jet-black, white and beige.

The bras are available in plunge-cup, push-up and underwired styles, as well as a strapless option with detachable halter-neck straps. There is also a range of matching briefs designed with a double-layer fold-back to prevent the dreaded VPL (visible panty line) showing under clothes.

"I wanted to ensure this collection was functional and comfortable under clothes while still being desirable," the Telegraph quoted Macpherson as saying.

"Lingerie is an emotional purchase for women even when it comes to the T-shirt bra. The fit, style and look must be perfect. ‘Bare and Bold’ offers the ultimate silhouette regardless of the profile you choose," she added.

The bras come in sizes 32-36 A to D cup, at 40 pounds (the convertible strapless bra is 42 pounds), while the briefs, in sizes s-l, are 22 pounds.


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First Published: Friday, December 24, 2010 - 18:30

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