London: Brazilian supermodel Gisele Bundchen`s latest fashion campaign has been deemed too risque for the billboards in the Gulf.
The new H&M campaign, starring the supermodel, has been digitally altered to cater for ads running in the Middle-Eastern city, reported Daily Mail online.
Despite revealing only arms and a hint of cleavage, the images were all subjected to photoshopping with a t-shirt or vest added under the clothes.
La Moda Dubai, who received comments from readers noticing the alterations, said, "Perhaps some changes were made to better align the campaign with the sensibilities of the GCC (Gulf Cooperation Council, which includes Oman, Kuwait, Bahrain, UAE, Qatar, and Saudi Arabia) market."
This is not the first time that pictures have been altered in the Muslim countries.
Mariah Carey`s album shots was given the Photoshop treatment last year in Saudi Arabia.