London: British glamour model Jessica-Jane Clement has stripped off completely for a new PETA advert to rally against animal testing.
‘The Real Hustle’ star has helped promote the new campaign by revealing her bare skin while she writhes around on the floor with a bunny named Sammy.
In both of the shots, the words “No bunny should suffer for beauty” are scrawled across the poster.
Clement can be seen lying on her back with her legs in the air and her curves suggestively displayed as she smoulders at the camera.
She carries the brown and white bunny while the rest of the advert reads: “Don’t delay the EU cosmetics test ban.”
In the other picture, her derriere can be seen as she carries the bunny over her shoulder and her body is reflected in a mirror. But she contains her modesty by placing her leg in the way.
Clement is actively trying to urge the European Commission not to abandon the 2013 deadline for ending the sale of animal-tested cosmetics across the European Union.
The new ads are part of PETA’s campaign to urge the European Commission not to bow to pressure from the cosmetics industry and postpone or compromise the 2013 deadline for banning the sale of all cosmetics containing ingredients tested on animals.
And it’s obviously something that means a lot to the ‘Celebrity Big Brother’ star, as she uses her body to get the message across.
“Men are now embracing their feminine side, which has meant a boom in the male grooming industry, and girls are starting to use makeup younger than ever before,” the Daily Mail quoted her as saying.
“With such a high demand for cosmetics, it’s important to ensure that demand for beauty products doesn’t mean animals dying.
“Testing on animals isn’t necessary – many companies don’t test at all. That means no company should profit from it, and I think doing this campaign will show people how important this ban is,” she added.
Clement joins a growing list of celebrities, including Pamela Anderson, Paul McCartney, Ricky Gervais, Kimberly Wyatt and Alicia Silverstone, who have urged the European Commission to uphold the cosmetics testing deadline.