Kelly Brook poses provocatively in `breast uplift` bra

Updated: Sep 04, 2010, 16:20 PM IST

London: Kelly Brook is promoting the Ultimo Icon bra, which calls itself the ‘21st century solution to saggy boobs’.

The bra promises to deliver the same results as having a breast uplift operation.

Brook has boosted her assets with what is claimed to be the world`s most technologically advanced bra.

The brunette is pictured modelling its effects, which are listed as uplifting the wearer`s chest and "reshaping and contouring" the breast to perfection.

This is achieved by the bra`s "complex web of microscopic fibres concealed in the compressed foam and the secret in-built Icon sling that propels the breast upwards,” the Mirror quoted an Ultimo spokeswoman as saying.

Michelle Mone, the bra`s creator, said it was so comfortable and lightweight that women would not even know they were wearing it.