Mumbai: A leading international lingerie brand is apparently interested in roping actor Vidya Balan as their brand ambassador for one of their future campaigns. Victoria’s Secret, apparently, played a song from her forthcoming film, during an international ramp show that was aired recently on an international fashion based TV channel.
“They’ve discovered that Indian women don’t fit into the international bracket when it comes to lingerie sizes.So, when they were thinking about a campaign specially aimed for Indian women who are generously endowed, Vidya’s name came to the fore. Of course, there’s a shock value too, when you have an A-list actor’s associated with a lingerie brand,” says a source.
“The campaign is at an ideating stage, and needs to go through various stages of approvals, before hitting the public space domain. It also includes getting an approval from the actor herself. But yes, there is a chance she might become the first model for the line that is aimed exclusively at Indian women, who are of bigger built than an average model,” adds the source.
The production house admitted to being aware of the developments. “We are aware of the lingerie brand using the music from our film for their fashion show. Yes, they have been showing a sudden interest. However, we can’t comment any further,” said Tanuj Garg, CEO, Balaji Telefilms.