London: The Wonderbra ad featuring supermodel Eva Herzigova in her lingerie with the tag line `Hello Boys` has been voted the most iconic advert ever.
The ad sparked a sensation when it was unveiled in 1994 and was blamed for stopping traffic and causing accidents as commuters stared at the huge roadside posters, reported Daily Mail online.
The ads propelled Czech-born Herzigova to stardom around the world, making her a household name and has now topped a poll conducted by Outdoor Media Centre, the trade body for outdoor advertising.
But it is in stark contrast to the more serious messages of the runner-up ad and third place army recruitment poster.
In second place to the sexy ad was the Conservative Party`s `Labour Isn`t Working` campaign by advertising agency Saatchi and Saatchi which depicted a dole queue to highlight rising unemployment figures.
The ad was considered influential in helping Margaret Thatcher`s Conservative Party sweep to victory in the 1979 General Election.
In third place was Lord Kitchener`s army recruitment poster dating back to World War One.
More than 10,000 votes were cast to identify the most striking images to feature in the Outdoor Hall Of Fame, launched in conjunction with ad industry magazine Campaign.
Others in the top ten include the Health Education Council?s Pregnant Man from 1969, an Araldite glue advert from 1983, Apple?s Silhouettes in 2003, Beanz Meanz Heinz from 1966 and the Greenpeace Dumb Animals poster from 1984.