Thiruvananthapuram: At a time when art house movies find it difficult to get cinemas for release, a "cinema vandi" (movie cab) will soon travel the length and breadth of Kerala screening award-winning movie "Oralpokkam" (Six Feet High).
The cab, comprising a high quality projector and other equipment, will screen the movie before select gatherings with the support of local film clubs and societies by later this month, the team behind the movie said.
Helmed by upcoming director Sanal Kumar Sasidharan, the movie revolves around the theme of complexities of man-woman relationship in the backdrop of the Himalayan floods.
The online crowd-funded movie has bagged the prestigious NETPAC and FIPRESCI awards for the best Malayalam film in the recently concluded 19th edition of the International Film Festival of Kerala (IFFK). Sasidharan said the special screenings are an attempt to revive interest for quality movies at the grassroot level of society.
"It is an attempt to bring our movie before the hidden audience in society who appreciate quality movies. Breaking the conventional practise of audience going to theatres to watch movies, we are planning to go to them and screen our work before them," he told PTI.
He said theatres have become more city-centric these days in Kerala as B-class theatres are struggling for survival and a majority of C-class theatres have been closed down.
"City-centric theatres are reluctant to screen movies like 'Oralpokkam'. But there are many people who really wish to watch such critically appreciated movies. This prompted us to think about an alternative to take our movie to them," he said.
Sasidharan said interested people or groups could contact them via their Facebook Page or website for screening of the movie. If they provide a convenient space for the screening, the film crew would reach there with equipment like high quality projector and so on and screen the movie in their respective area, he said.
The film would be screened before audiences of 50 to 200 anywhere in the state by charging a reasonable ticket fare, he said.
"The ticket rate will depend on the size of the audience and the number of shows in a particular area. We do not expect to make any profit through these screenings. We just want to cover the organisational expenses through the tick fare," he said.
Sasidharan also hoped that more film makers would replicate the innovative idea in the coming days and thus theatre space would no longer be a problem for quality movies.
New Delhi-based NIV Art Centre and Kazhcha Film Forum are also supporting the initiative, he said. Eminent filmmaker Adoor Goapalakrishnan would flag off the Movie Cab at a function here on January 24, he added.