Chennai: National award winning filmmaker Pandiraj, known for Tamil films such as `Pasanga` and `Marina`, believes word-of-mouth is a saviour for small films and it helped his recent release `Moodar Koodam` too.
`Moodar Koodam` produced by Pandiraj opened in cinemas Friday.
"Small films have a budget constraint and they can`t spend lavishly on promotions. It is only through word-of-mouth most low-budget films draw audiences to theatres. There are only two reasons that ensure the success of a low-budget film - content and WOM (word-of-mouth) - and rest everything doesn`t matter," Pandiraj said.
Word-of-mouth is important for small films because they get limited theatrical release. It`s eventually in the hands of the audience to support these films, he added.
He is happy with the response `Moodar Koodam` has received.
"Naveen (director) worked as my assistant and simultaneously started working on this script. It took him three years to complete it with all the financial liabilities. I`m glad that the film has received good response so far. I hope it continues a good run at the ticket window," he added.
Directed by debutant Naveen, `Moodar Koodam` is the story of four wastrels, who join hands in a robbery, with proceeds from it they swear to live an honest life.