Second edition of SIIMA to be held in Sharjah
Dubai: The second edition of South Indian International Movie Awards (SIIMA) will be held on September 12-13 at an Expo Centre in Sharjah, it has been announced.
The details of the awards ceremony was announced by actors Shriya Saran, Rana Daggubati and Arya at a press conference held here on Tuesday.
Short listing the best films of all South Indian languages ? Malayalam, Tamil, Telugu and Kannada ? SIIMA has been instituted with the aim of creating a global platform for the South Indian film industry. With over 500 movies released in a year, the South Indian Film Industry is one of the largest in the world.
"SIIMA is a platform for South Indian Film industries to showcase their cinema to the world, SIIMA will travel to a different country every year and it will be a great platform for south Indian films to market and publicise their movies," Vishnuvardhan Induri, Founder and MD of SIIMA said.
Tamil actor Arya, said, "I am very excited to be a part of a function where South Indian cinema is presented on a global platform."
The awards ceremony will be spread over two days. Day one will comprise the `Generation Next Awards Night`, and will be hosted by former Miss India World and actress Parvathy Omanakuttan, and co-hosted by stand-up comedian Ash Chandler.
The `Popular Awards` will be held on day two, and will be co-hosted by Arya, Shriya Saran, Rana Daggubati and Sonu Sood.
"I had started my career with South Indian films so this industry is very close to my heart. I am really thrilled that I am co-hosting this prestigious award function and will be sharing the platform with three handsome co-anchors," Shriya said.
The panel of experts at SIIMA has chosen the nominees of the awards and the winners will be chosen by an online voting system. The awards night will include performances by some of the biggest stars in South Indian cinema.