New Delhi: February 14 is lovers' official day to mark love and romance, but what about the magic of marriage? One of India's leading online matchmaking services has decided to celebrate it on April 14.
Matrimony Day is an initiative of Bharat Matrimony, which will celebrate its 16 years of existence with a host of offers and a contest for the hitched couples, giving them a reason to express their love for each other.
By encouraging people to experience the joys of wedlock on this day, the company looks to turn the spotlight on the positive aspects of marriage.
As per the web portal, the couples are entitled to exclusive offers that can be availed from Apollo Hospitals, Freecharge, Zomato, Uber, Greentrends, Zivame, Candere and Printo Gifts, brought together in a tie-up with Matrimony.com Limited. Besides, there are exciting offers from Tambulya and BharatMatrimony.
Speaking on the importance of Matrimony Day, Murugavel Janakiraman, Founder and Managing Director of Matrimony.com said, "A special day is necessary to celebrate the joys of the most enduring of all relationships."
He added, "Matrimony Day also provides an opportunity for couples to understand and appreciate the rich Indian marriage traditions, which brings together not just two people, but two families."