The makers were in a rush to finish the film. It did try to raise some very important and pertinent issues about media ethics, but a weak script and horrible set of actors could not salvage the film. Songs were forced into the narrative, a woody Neha Dhupia and an equally blank Sagarika Ghatge couldn’t provide the much-needed oomph in the film and a lone Emraan Hashmi seemed to have resigned to the miserable fate that the film met at the Box office.