Thiruvananthapuram: The Kerala Tourism has chosen the virtual world to launch its new `Great Backwaters campaign.`
Ahead of the traditional media, the campaign to unveil the state`s majestic backwaters as a single destination and a once-in-a-lifetime experience like the Great Wall of China or the Grand Canyon of the US was launched on Twitter last week.
The fans of Kerala Tourism on Twitter (@KeralaTourism) have already welcomed the campaign’s launch by enthusiastically tweeting with the hash tag #GreatBackwaters in large numbers.
Kerala Tourism is a pioneer in using the innovative means of technology to promote its destinations. The Kerala Tourism website (www.Keralatourism.Org), which has won several national and international awards.
The department’s Twitter and Facebook accounts are followed by tens of thousands of fans around the world.
"It is a tribute to the millions of travellers across the world who embrace technology every day in knowing about and visiting their favourite destinations," said Kerala Tourism Secretary Suman Billa in a release here.
Kerala Tourism has set up a separate micro-site (www.Greatbackwaters.Com), in which a front line image of the campaign is hidden. The image from the aerial photography of the backwaters under the campaign is revealed bit by bit with each tweet on hashtag #GreatBackwaters. The entire image will be revealed once a considerable number of tweets with the hashtag appears.
Kerala Tourism is offering souvenirs of the state as prizes to two winners from the tweets every day.
"The Great Backwaters campaign is a product of the use of cutting edge technology. The campaign has used technology, which has never been attempted in Kerala or in the country before for promoting a destination," said Billa.
The campaign’s launch on Twitter will be followed by its release in the traditional media both nationally and internationally during the month-end, he said.