Kerala Tourism partners Facebook for promotion

Thiruvananthapuram: Boosting its efforts to explore the potential of social media in the promotion of its activities, Kerala Tourism organised two workshops in the state this week in association with Facebook.

`Travel Goes Social` was designed as a special campaign for travel and tourism professionals which began on November 20 with Tourism Minister A P Anilkumar inaugurating a day-long workshop at the state-owned Mascot Hotel here.

The second workshop was held in Kochi on November 21. The theme of the programme was Travel and Tourism: Leveraging Social Media and Information Technology.

Two lectures on How to use Facebook in Travel Industry by Sachin Rao, Head of Small and Medium Business, Facebook (India) and Esme Lean, Facebook Advertising Specialist, were held as part of the programme, an official press release here said.