Kelly Osbourne launches fitness contest

London: `Fashion Police` host Kelly Osbourne is launching a fitness contest to help overweight fans get into shape in 2013.

The 27-year-old daughter of rocker Ozzy Osbourne dropped several dress sizes after competing on US reality show `Dancing With The Stars` in 2009 and she has continued with her healthy diet and exercise regimen, reported Showbizspy.

She is teaming up with producers behind UK TV show `Daybreak` to find three tubby Brits in need of a body makeover.

Osbourne will fly the trio out to Hollywood next year and introduce them to a team of personal trainers, dole out nutritional advice, and help them create diet plans.

"There is no quick fix. It`s not just about losing weight. Nothing comes easy. You`ve got to want it. That`s why I really want people to enter this competition who really do want this life change.

"It can be really fun, but at the same time it sucks! But you`ve got to learn to like it. I`m not going to torture anyone, I`m going to make it really fun," she said.

"For me, food became a bit of an emotional thing. I punished myself with it. But I also was very uneducated about how to eat properly and what was good for my body and what times of day are appropriate to eat. It`s amazing now that I can share everything that I have learned with everyone else," Osbourne added.