London: A new range of underwear, that the manufacturers claim actually helps to burn fat, has been launched online.
An Italian clothing company MyShapes has said that it has harnessed the power of nano technology and crystals, which focus infrared rays to create a wonder material with amazing cellulite reducing effects.
MyShapes is touting its new Emana range as apparel that is a ‘curative and cosmetic line with infrared rays’ by stimulating blood circulation to the skin’s surface.
On its website, the company says that the knickers are ‘a range of articles made with Emana, a nanofiber with mineral bioactive crystals that absorb the human body heat to return in the form of Far Infrared Rays. These stimulate blood microcirculation and cellular metabolism, the Daily Mail reported.
The advertisement further said that it has created ‘a permanent anticellulite treatment for a more toned, elastic and younger skin. An international patent clinically tested and certified.’
Among the list of benefits, MySpace insists the new range helps eliminate toxins, naturally counters skin flaws caused by cellulite, improves metabolism and even decreases the lactate acid during sport activity.
But to obtain the cosmetic effect of Emana, people will have to wear it daily for atleast 6 hours for 30 days, the company explained.
According to trials carried out by MyShapes, 50 women who tried the Emana range for 60 days saw the appearance of cellulite reduce by an average of 11 percent.
All these claimed benefits don’t come cheap however, with the range starting from 37.99 pounds for the briefs, increasing to 59.99 pounds for leggins, available online.