Simon Cowell `under pressure` to quit smoking for sake of new baby

London: Simon Cowell is reportedly under pressure to quit smoking as it is harmful for the unborn baby`s health.

According to sources, concerns were raised after the pair was spotted strolling along the harbor, where Lauren, who has quit smoking, was seen carrying a packet of Kool cigarettes as `The X-Factor` judge held her hand, in St Tropez in the South of France.

Health experts warned the 53-year old music mogul that smoking around Lauren, would put the unborn baby`s health at risk as `second hand smoke` increases the risk of their baby having asthma, bronchitis, pneumonia, meningitis and ear infections, the Mirror reported.

The Syco boss, who earlier smoked almost 40 cigarettes in a day, and recently joked that he liked smoking more than sex, has previously tried hypnotherapy and electronic fags to try kicking the habit.