It`s official! Men are vainer than women

ANI| Updated: Mar 07, 2014, 20:57 PM IST

London: A new study suggests that men are officially vainer than women.

According to a leading daily, British men are the vainest of them all, as they spend a total of 335 days of their life staring at themselves in the mirror.

Male grooming habits are escalating at such a rapid pace that beauty experts have even coined a new phrase for them, a study conducted by bathroom retailer Betta Living said.

Dubbed "Reflectors" because they spend so long starring at themselves, men between the ages of 20 and 50-years-old spend an average of 340.67 taking in their own appearance.

Surprisingly women spend just 45 minutes of the day checking how they look, it seems that high-maintenance beauty regimes are simply a thing of the past for females.

More than half (52 percent) of males admit that they`re getting vainer than ever before.

While almost three in every four men say that their early morning grooming regime has doubled in length during the past decade.