Microsoft mocks Apple's iPad Pro in new Surface ad
Mocking Apple`s latest iPad Pro commercial that shows the device as a computer, Microsoft has debated the claim in a new advertisement of their product Surface Pro.
New York: Mocking Apple`s latest iPad Pro commercial that shows the device as a computer, Microsoft has debated the claim in a new advertisement of their product Surface Pro.
Apple said its latest tablet does fit the computer description but Microsoft argued that "just because you call something a computer does not mean it fits the description", The Verge reported on Wednesday.
Apple has added a host of new features in its iPad Pro, including a Surface Pro-like detachable keyboard. Microsoft in its ad mocked this new addition.
The company`s virtual assistant Cortana is shown talking to Apple`s counterpart Siri. Siri is heard telling Cortana that the new iOS tablet got a keyboard to make things easier.
"I just got a keyboard. I`m a computer now, like you," Siri said in the commercial.
However, Cortana mocks Siri saying although the new device has a keyboard, it does not have a trackpad, full desktop apps and external ports.
Apart from these, Microsoft focuses on the iPad`s lack of "power" to describe itself as a computer, by mocking the lack of an Intel processor and full desktop versions of MS Office.
The ad ends by claiming that "Surface does more, just like you."