New Delhi: Now, get ready to enjoy an
enhanced gaming experience with third generation (3G)
With the onset of 3G technology, there will be high
data transfer rates over longer distances, efficient bandwidth
use, map and positioning services and multi-player gaming
With the mobile value added services (VAS) market
pegged at around USD 45 billion, the latest trend is 3G
spectrum which is expected to create a paradigm shift in the
VAS market in India. According to various estimates, the
number of mobile handset users in the country is expected to
reach nearly 800 million in next four years, and 3G will
change the way people communicate.
Says Nitish Mittersain, CEO of Mobile entertainment
company Nazara Technologies, "3G is the new buzzword in the
world of telecommunications whose launch opens the door to
innovative value added services which will bring everything to
one convergent device.
Larger bandwidth will permit high quality and large
games to be downloaded easily and quickly, enabling a large
number of consumers to access such games in a fraction of
"High end mobile devices with more processing power,
memory and larger screen embedded with speed will enhance the
overall gaming experience for the consumer. In fact, 3G users
are expected to spend at least 3-4 times more on gaming as
compared to normal users," Mittersain, also the chairman of
the mobile committee of Indian Merchants` Chamber, told a news agency.
According to him, multi-player and social gaming is
to see the biggest uptake as Indian version of games on SNS
platform will be sought after by avid gamers.
"Nazara has already launched social mobile Internet
games such as Mobile Housie which has received a great
response from the users," he says.
Jump Games CEO Salil Bhargava anticipates that 3G
would have a positive impact on the consumption of mobile
"Faster download speeds and newer, more powerful
devices, will help in offering better user-interfaces thereby
improving content discovery. 3G will also help in offering
users enhanced gaming experience with possibilities of
multiplier and 3D gaming," he says.
On the impact mobile Internet-based games will see
after 3G`s arrival, he says, "Gaming will become more
persistent. Faster connection speeds will enable offering
higher quality gaming experience to the end user. Going
forward, features like in-game micro-transactions will also
help increase the game play longevity and keep the user hooked
to the game."
Meanwhile, experts from telecommunications industry
from across the country would huddle in Mumbai on May 28 to
discuss the impact of 3G on Mobile VAS. The spotlight would
also be on the mobile TV services as well as the impact of 3G
on mobile gaming and streamlining of innovative ideas to
create casual gamers.
"After 2G, 2.5G, GSM and CDMA, it is now 3G, which is
expected to bring changes the way people communicate. After
132 countries across the world, 3G is now set to revolutionise
mobile communications by introducing high speed connectivity
and infotainment to Indians," says Indian Merchants` Chamber
president Gul Kripalani.