Advertisements driving kids towards junk food

Last Updated: Friday, July 31, 2009 - 21:08

New Delhi: Advertisements luring kids to
munch on junk food are one of the biggest reasons behind
obesity among children, who also consider it a fashion
statement to be at "happening" food joints, a survey has
found.

According to the survey conducted by Diabetes
Foundation of India, 68 per cent children in the age category
of 14-17 said they go for junk food because of appealing
advertisement campaigns, 32 per cent said fast food joints
were a happening place and 25 per cent of them said it was
just fashionable.

"Childhood obesity in India can be attributed towards
mushrooming of Mcdonalisation and Pizza Hutting. McDonald`s,
has grown into 160 outlet chains in the last 13 years of its
presence in the country while Pizza Hut has spread to 139
locations since 1996 and Domino`s pizza chain today boasts of
220 outlets since its beginning in the year 1995," Dr Anoop
Misra Department of Diabetes and Metabolic Diseases, Fortis
Hospital said here today.

McDonald`s serves 13,000 customers in India every
minute, he said giving statistics of the giant American fast
food chain`s reach.

Bureau Report



First Published: Friday, July 31, 2009 - 21:08

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