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Apple is world`s most valuable brand: Forbes

Global technology major Apple tops the Forbes list of the `World`s Most Valuable Brands`, ahead of giants Microsoft and Coca Cola.



New York: Global technology major Apple
tops the Forbes list of the `World`s Most Valuable Brands`,
ahead of giants Microsoft and Coca Cola.

The Forbes Top 50 list of the world`s most valuable
brands, compiled by the magazine, is dominated by 32 US firms.
The top nine brands in the list were from the US. No Indian
company features in the list.

Tech major Apple, which topped the list, "is a company
that has faced setbacks before and bounced back to become the
world`s most valuable brand--worth USD 57.4 billion," Forbes
noted.

The magazine further said, "Apple shows just how a brand
can survive and thrive even when a parent company stumbles.
Apple`s sales in the late 1990s plummeted 46 per cent over a
four-year stretch while the company lost money seven times
over eight quarters."

Interestingly, tech brands accounted for 30 per cent of
the top 50 brands, occupying four of the first five places in
the Forbes rankings. Financial services and food and beverage
firms captured six spots each.

Tech major Apple, which topped the list, is followed by
software major Microsoft, with a brand value of USD 56.6
billion.

Beverage firm Coca Cola was third, with a brand value of
USD 55.4 billion, followed by technology giant IBM, now worth
USD 43 billion and search titan Google, which came fifth in
the ranking with a brand value of USD 39.7 billion.

Other companies featuring in the top 10 include US-based
McDonald`s, General Electric, Marlboro and Intel and Finnish
handset maker Nokia at the tenth spot.

"The brands on our list fared a little better, with
sales, on average, flat in 2009. Some brands were hit hard by
the economic downturn as well as their own missteps," Forbes
said.

Among the other top 50 brands are Toyota (11), Vodafone
(13), Pepsi (24), Nescafe (29), Frito-Lay (38), ESPN (48) and
Gucci (50).

-PTI

From Zee News

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