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Audi hopes to sell more cars in India than in Japan by 2025

Last Updated: Tuesday, January 5, 2010 - 15:17

New Delhi: Luxury car maker Audi on Tuesday said it expects to sell more cars in India than it does in Japan by 2025.

"There is a lot of potential in Indian market and we would continue to invest here and explore the business opportunities. We expect to sell more Audis in India than in Japan by 2025 at around 20,000 units annually," Audi AG member of board of management Peter Schwarzenbauer said.

In 2009, Audi sold 15,000 units in Japan, while in India it sold only 1,658 units.

In order to meet its target, the company may consider assembling more models in India than it does currently.
At present, Audi assembles sedan A4 and A6 at the facility of its group company Skoda in Aurangabad.

"From this year onwards, we are going to assemble the SUV Q5 at Aurangabad plant," Audi India MD Benoit Tiers said.

The company may look at assembling other models if there is a demand.

"We have a whole range of models from A1 to A8, which can be brought anytime in India if there is a demand," Schwarzenbauer said.
Audi is expecting to sell 2,300 units this year, which will be up about 40 per cent from last year.

The company today introduced its diesel SUV Q7 powered by 4.2 litre engine, besides showcasing a five-door model – Audi Sportback concept.

The company also announced the introduction of limited edition of its sedan A6 priced at Rs 37 lakh onwards.

So far, the company has invested Rs 210 crore for its operations in India.


First Published: Tuesday, January 5, 2010 - 15:17

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