Bharti Airtel and CISCO ink pact to cater to B2B market
Bangalore: Telecom leader Bharti Airtel and the American networking equipment maker Cisco today announced a strategic business alliance to create products and services for the small, medium and large enterprises.
The alliance would use the strengths of both Airtel`s
network service and Cisco` Internet Protocol (IP) technologies
and expertise to create and sell in a phased manner a set of
products and services - including managed data services,
hosted unified communications and connected branch services.
The duo would appoint a team, led by Bharti`s Senior Vice
-President Sanjay Mittal, to develop and manage these services
to fulfill needs of customers across SMBs and large
enterprises, Bharti`s CEO and Joint MD Manoj Kohli told
"From the B2C market where we already have a leadership,
we are shifting focus to B2B market comprising large and
medium enterprises and over 6 million small and medium
enterprises," he said, adding "timing of the pact is important
as the Indian economy is on the threshold of a major B2B
Cisco Services Chief Globalisation Officer and Executive
Vice-President Wim Elfrink said "building on Indian
government`s commitment to rapid broadband deployment of 700
million broadband customers in next five years, we will
together create and deliver transformational services for
large enterprise and small and medium-sized businesses".
"With this alliance we will expand our market coverage in
the rapidly growing managed services market and simplify
purchase process for our mutual customers by facilitating
joint sales, partner planning and customer engagements,",
The products and services offered by this alliance will
incorporate Cisco technology with the Airtel network to target
the burgeoning Indian managed service market which is expected
to grow from the present USD 1.1 billion to USD 4 billion by
2013, Cisco India President and Country Manager Naresh Wadhwa
"We are looking at capturing a large share of this USD
4 billion market", he said.
Kholi also said: "We are looking at increasing our
customers to 200 million from the present 110 million in less
than three years."
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