Big B joins Zee News `INDIA FIRST’

Last Updated: Wednesday, February 10, 2010 - 18:12

New Delhi: Zee News has garnered love and support of none other than the legendary superstar Shri Amitabh Bachchan for its campaign ‘Love for the Nation’ under the nation building initiative ‘INDIA FIRST’.

Through this campaign the channel will attempt to appeal to the youth to make them realize their responsibility towards the nation. Zee News also encourages the youth to make India their ‘first love’.

Lending his support to the campaign, Amitabh Bachchan said, `I am an Indian, Nationalism is my religion.’ He further added “We are Indians and we should be proud of it. We are known today because of our nation. Our first love is our Country. Come let us all join hands and express our gratitude and love towards our Motherland, she truly deserves it.’

As part of the unique campaign, ‘India First’, Zee News is organising a series of Musical Concerts to spread the message of ‘Love for the Nation’ across the citizens of the country. Through the medium of music and dance, the channel will attempt to appeal to the youth to not only realize their responsibility towards the nation but will also encourage them to make India their ‘first love’.

Bureau Report




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