Bolt teams up with Marley`s daughter for Olympics

Last Updated: Thursday, February 3, 2011 - 17:51

London: Usain Bolt will be competing at the
2012 London Olympics with the legend of Bob Marley on his
shoulders.

The world-record holder in the 100 and 200 meters and the
rest of his Jamaican track and field teammates will be wearing
uniforms designed by the reggae great`s daughter, Cedella
Marley.

"We both break records," Marley told The Associated Press
yesterday in a telephone interview. "Marleys. Bolt.
Legendary."

Marley, the first-born daughter of Bob and Rita Marley,
is a singer, author and fashion designer. She was picked by
athletic apparel company Puma, the Jamaican team`s sponsor, to
create the clothes that the athletes will wear on the track,
on the podium and in the ceremonies.

"I can`t think of a better person to design our Olympic
outfits than Cedella," Bolt said in a statement. "Puma got
that right ... hooking up with a legendary Jamaican.”

"It`s going to be inspirational to run in London with
that energy surrounding me."

Bolt broke the records in the 100 and 200 at the 2008
Beijing Games, and then did the same at the 2009 world
championships in Berlin. With the possible exception of Bob
Marley, Bolt is the most famous Jamaican there is.

"Being a Jamaica No. 1, being a Marley No. 2, and then
being able to outfit not only Usain but the entire team, it`s
a proud moment for all of us, everyone in my family," Marley
said.

Marley said she took her inspiration for the uniforms
from music, various cultures and Jamaica from the 1970s and
80s.

"I want to bring the old and the new Jamaica together,"
she said. "It should be Grace Jones meets Bob Marley on the
track, and we`re going to have fire on the field."

And when it comes to the uniform Bolt will be wearing
next year in London, fans can count on something a little bit
different from his teammates.

"We`re going to have something special for him. Only for
him," said Marley, who has yet to meet Bolt but said she is
expecting to work with him in March in Jamaica. "We`re going
to work together."

The names of Marley and Bolt are probably the two most
recognised from Jamaica in the world, so it only made sense to
put them together for the Olympics in London.

But it took a chance phone meeting between Marley and
Puma chairman and CEO Jochen Zeitz to get the collaboration up
and running.

"I said, `Yo Mr. Puma, how come you`ve not done anything
with the Marleys? Come on, you know, Puma, Marley, Jamaica. It
makes sense`," Marley said.

"And he just said, `Well, you know, Cedella, everything
takes time`. And like two weeks later. I got a phone call. I
guess it was time."

Bureau Report



First Published: Thursday, February 3, 2011 - 17:51
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