Cartoons trump news on S Korea smartphones
Cartoons are more popular than news with South Korean smartphone users, especially during the tedious morning commute, according to a survey seen Monday.
Seoul: Cartoons are more popular than news with South Korean smartphone users, especially during the tedious morning commute, according to a survey seen Monday.
The cartoon application got an average of 372,000 hits a day compared with 280,000 for news and 275,000 for weather, said the survey by LG U+ (formerly LG Telecom).
The country`s third-largest mobile operator said the data came from an analysis of its 170,000 smartphone users in July.
Cartoon viewing nearly doubled from 6.00 to 8.00 am compared with other times of the day as more people "assuage boredom in subways and buses during the morning commute", said the company in a report.
The number of users viewing the weather app spiked between 7.00 and 9.00 am and 4.00 and 6.00 pm as people prepared for journeys to and from work.
The popularity of an app to find restaurants and nightspots surged from 4.00 to 6.00 pm as users planned after-hours hangouts before leaving the office.
Those accessing the app to view Cyworld, a social networking site and the Korean equivalent of Facebook, spiked from 6.00 to 10.00 pm.
South Korea`s mobile phone market is one of the world`s most vibrant, with 45 million users in a population of 49 million. But smartphones have a relatively small share, implying huge growth potential.