Mumbai: Citibank India on Monday said it has launched a new rewards platform - CitiRewards, targeting customers who hold Citi-branded credit cards.
"This new platform transforms rewards from being an
add-on product of card ownership to the center of customer
experience," Citi India Business Manager(Cards), Sandeep
Bhalla, said in a statement here.
The platform offers customers the choice of over four-
million products for redemption of their reward points-from
travel to electronic goods, Shoppers Stop gift vouchers and
home-delivered flowers to fitness clothing and shoes.
In addition, via Citi Rewards, customers of Citibank
Platinum Select and Citibank Titanium Cash Rewards credit
cards can also redeem their points to pay-off their card
outstanding dues or for air miles across multiple airlines in