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Dabur to enter ready-to-cook food business

Last Updated: Monday, December 14, 2009 - 16:12

New Delhi: FMCG major Dabur plans to launch
ready-to-cook products under its `Hommade` brand to expand in
the estimated Rs 2,800-crore packaged food segment.

The company currently sells culinary products under the
`Hommade` brand, besides `Real` and `Activ` brands of fruit
juices in the packaged food category.

"Going forward, we are looking at expanding the range
soon, including entry into new formats of packaged food
products, which are showing good potential," Dabur India
Maketing Head (Foods) K K Chutani said.

He, however, declined to give details on the kind of
products but said Dabur is looking at traditional items like
paneer, adding the products would be launched under the
`Hommade` brand.

Chutani said the company will have strong regional focus
for the new products, adding they were in development stage.
It has already started working on marketing campaigns.

"Primarily, we shall focus in the southern market. Hence,
the regional TV channels in South will be prime carriers of
the new TVC," Chutani said.

Dabur is likely to launch these new products in the
begining of the next fiscal.
At present, Dabur sells culinary paste like garlic,
ginger, ginger-garlic and tamarind in packaged format besides
tomato puree and coconut milk under the `Hommade` brand.
The company`s food business, including beverages, is
worth Rs 400 crore and contributes around 13 per cent of its
overall turnover.


First Published: Monday, December 14, 2009 - 16:12
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