Ford to up India output by over 30% ahead of festive season

Last Updated: Wednesday, September 9, 2009 - 20:07

New Delhi: American car major Ford on Wednesday said
it will increase vehicle production in India by over 30 per
cent from this month to meet increased demand in the upcoming
festival season.

"We have been producing about 130 vehicles a day but this
will be increased to 174 vehicles a day this month," Ford
India President and MD Michael Boneham told reporters here.

He said demand has increased for its entry level sedan
Ikon, which was given a facelift last November, mid-sized
sedan Fiesta and also for SUV Endeavour.

The company today launched an advanced version of sports
utility vehicle Endeavour, priced between Rs 15.99 lakh and
17.99 lakh (ex-showroom, New Delhi).

Boneham, however, said the company expects its overall
vehicles sales in 2009 to remain more or less similar that in
the last year at around 31,000 units.

"While things are improving, we also need to be a bit
cautious ... while the Indian government has done a good job
to boost the auto sector, issue like extra Rs 15,000 duty on
big cars need to be addressed," he said.

Ford India last year announced a USD 500 million
investment plan spanning over three years to expand its
manufacturing facility, setting up of a new diesel engine
plant and also on new product development, including a small
car for the Indian car market.

Bureau Report



First Published: Wednesday, September 9, 2009 - 20:07

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