IBM Accelerates Social Business Initiative

Last Updated: Thursday, June 23, 2011 - 16:49

Mumbai: IBM (NYSE: IBM) announced an expansion of its software portfolio to help organizations embrace the power of social business. IBM is delivering IBM Connections, a social networking platform with real-time compliance capabilities.

The new IBM Connections software allows organizations to track and trace data on the fly throughout their organizations. This information can be analyzed and is discoverable in real-time using the IBM Connections active compliance service versus waiting until day end for analysis.

The adoption of social software is on the rise and rapidly becoming a vital business tool, enabling organizations to transform virtually every part of their business operations from marketing, customer service and sales, to product development and human resources.

Organizations, both in regulated industries and those beginning to experiment with social technology, inevitably have questions about security and compliance. A growing challenge for global organizations is the ability to manage risk while harnessing insights from a wide variety of social communities and remaining compliant with their own governance policies, including practices dictated by their regulatory requirements.
Gartner recently said that "by the end of 2013, half of all companies will be forced to produce material from social media websites for e-discovery so enterprises need an overall governance strategy for all applications and information."

The new IBM Connections 3.01 software uses microblogs, wikis, communities and activities to collaborate with clients, partners and employees.
The social networking platform delivers enterprise-quality compliance capabilities providing the ability to monitor, track and quickly pull out relevant data around conversations, posts and file uploads in real-time. This electronic trail of online interactions helps organizations meet their policy needs while working at the speed of social networking.

"The benefits of social business are too great to ignore," said Karthik Padmanabhan, Country Manager - IBM Social Business & Collaboration Solutions, IBM Software Group, India / SA, "With these new advancements around compliance enablement, a social business can confidently activate networks of people to use a variety of collaborative tools, to improve and accelerate innovation."

Bureau Report

First Published: Thursday, June 23, 2011 - 16:49

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