Intel to focus on desktop mkts with new tool AIO

Intel India today said it will focus on accelerating desktop growth by enabling more channel partners to adopt its new computing innovation tool All-in-One.

Updated: Mar 27, 2012, 15:58 PM IST

Mumbai: Intel India today said it will focus on accelerating desktop growth by enabling more channel partners to adopt its new computing innovation tool All-in-One (AIO).

"With the increased market interest and growth in the AIO segment over the past few years, we feel there is a real opportunity to enable the smaller system integrators with this
form factor," Intel South Asia Sales Director (West) Suryanarayan B told reporters here.

"Intel therefore plans to work with ODMs and chassis vendors to develop system solutions that are designed around common ingredients, thereby creating a component ecosystem for this segment, driving manufacturing efficiencies and increasing overall volumes," Suryanarayan said.

According to a forecast by IDC, AIO desktops are gaining traction in the desktop market, mostly driven by the consumer segment, where their share is expected to grow steadily and hit 33 per cent by 2015.

In the domestic market, AIO shipments have already been growing steadily for the last five quarters with an average of 50,000 shipments per quarter.

Price decline is another factor that is boosting the opportunity for AIO, and more consumers are showing interest in the AIO form factor and touch technologies, he said.

PTI