JWT acquires majority stake in Encompass

Last Updated: Tuesday, January 29, 2008 - 00:00

New Delhi, Jan 28: Media and Communication
conglomerate WPP today said it has acquired a majority stake
in Indian event management company Encompass for an
undisclosed amount.

Encompass would be aligned with JWT, WPP's Indian
advertising operations. The event management firm's founders
Roshan Abbas and Sukrit Singh will remain in their current
positions of Managing Director and CEO respectively to ensure
a smooth transition, WPP said in a statement said.

"JWT has been working with Encompass on several client
engagements and this transaction is a natural extension of our
established relationship," JWT president Michael Maedel said
in the statement.

"The founders, Roshan Abbas and Sukrit Singh, have been
integral to the phenomenal success of Encompass and will
remain in their current positions of leadership to ensure
continued success and client satisfaction," the statement
said.

Encompass was founded in 1996 and now employs over 240
people across India. It services clients like HSBC, Nokia,
GSK, Pepsi, Accenture, Hewlett Packard, Microsoft and Ford
among others.

"For over 10 years, we have been focused on bringing
brands to life as experiences. We will continue to focus on
engaging customers in new and exciting ways but now we will
have a world class network to support our growth initiatives,"
Roshan Abbas said.

In China, JWT is a leader in marketing activation and the
acquisition of encompass extends its leadership in the growing
Indian market as well, the statement said.

JWT is India's largest integrated communications company
with interests in advertising, digital, activation, public
relations, direct marketing, design, social and rural
communications.

It operates through offices in six cities and its
clients include Airtel, Bharti Retail, Pepsico, Fritolay, ITC,
Hindustan Lever.

Bureau Report



First Published: Tuesday, January 29, 2008 - 00:00
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