JWT acquires majority stake in Encompass
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Last Updated: Tuesday, January 29, 2008, 00:00
New Delhi, Jan 28: Media and Communication conglomerate WPP today said it has acquired a majority stake in Indian event management company Encompass for an undisclosed amount.

Encompass would be aligned with JWT, WPP's Indian advertising operations. The event management firm's founders Roshan Abbas and Sukrit Singh will remain in their current positions of Managing Director and CEO respectively to ensure a smooth transition, WPP said in a statement said.

"JWT has been working with Encompass on several client engagements and this transaction is a natural extension of our established relationship," JWT president Michael Maedel said in the statement.

"The founders, Roshan Abbas and Sukrit Singh, have been integral to the phenomenal success of Encompass and will remain in their current positions of leadership to ensure continued success and client satisfaction," the statement said.

Encompass was founded in 1996 and now employs over 240 people across India. It services clients like HSBC, Nokia, GSK, Pepsi, Accenture, Hewlett Packard, Microsoft and Ford among others.

"For over 10 years, we have been focused on bringing brands to life as experiences. We will continue to focus on engaging customers in new and exciting ways but now we will have a world class network to support our growth initiatives," Roshan Abbas said.

In China, JWT is a leader in marketing activation and the acquisition of encompass extends its leadership in the growing Indian market as well, the statement said.

JWT is India's largest integrated communications company with interests in advertising, digital, activation, public relations, direct marketing, design, social and rural communications.

It operates through offices in six cities and its clients include Airtel, Bharti Retail, Pepsico, Fritolay, ITC, Hindustan Lever.

Bureau Report

First Published: Tuesday, January 29, 2008, 00:00

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