London: Women’s tennis is preparing for a boom in China following Li Na’s historic French Open win, according to Eastbourne International tennis tournament’s chief marketing officer Andrew Walker.
“It’s the tip of the iceberg in terms of the potential of the China market for women’s tennis. No question, it will inspire in China many young girls to pick up a racket who might not otherwise have done so,” A newspaper quoted Walker, as saying.
“I think we’re all very optimistic that it’ll have a domino effect in terms of continuing the growth of the women’s game in China at a much faster speed,” he added.
Li Na became the first player from China to win a Grand Slam singles title when she beat Francesca Schiavone in the French Open earlier this month.
The match was watched by 116 million people in the 29-year-old’s home country, making it the most-watched sporting event in China this year and the most-watched tennis match ever in the country.