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Mobile Number Portability attractive to post-paid users: Nielsen

Last Updated: Wednesday, July 29, 2009 - 20:51

New Delhi: Postpaid users, high spenders
and business subscribers are more likely to switch their
operator if Mobile Number Portability (MNP) is introduced in
the country, while prepaid users may remain loyal to their
existing operator, a study on Wednesday said.

A study by research firm Nielsen on Mobile Consumer
Insights, suggests high spenders, postpaid subscribers and
business subscribers show a greater tendency to switch if MNP
is introduced.
However, prepaid, low and medium spend users are not
motivated to switch, it added.

Mobile number portability enables mobile telephone users
to retain their mobile telephone numbers when changing from
one mobile network operator to another.

Nielsen estimates that close to one in five (18 per cent)
Indian mobile phone subscribers would change their mobile
operator if MNP is introduced into the market.

Nielsen surveyed about 12,500 mobile subscribers across
50 centres in the country with measuring metrics such as
satisfaction, willingness to recommend, reasons for churn and
reasons for operator selection.

Bureau Report

First Published: Wednesday, July 29, 2009 - 20:51

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