Thiruvananthapuram, March 12: The Kerala AIDS Control
Society has decided to launch a visual media campaign
featuring actor Mohanlal to spread awareness about the
State Health Minister P K Sreemathi launched the campaign
in Mohanlal's presence at a function here today.
"As per a latest study, there are about one lakh HIV
cases in the state," Society Project Officer Rajan N
"The campaign titled 'stigma and discrimination persons
found to be HIV positive face,' aims at creating an awareness
in society about aids. The main hurdle for prevention of the
disease was the stigma and discrimination associated with it,"
Mohanlal would be the 'goodwill ambassador' of society,
Mohanlal said he was happy to be part of a social cause.
The society should change its attitude towards AIDS
patients. The government was taking steps to extend all
assistance to HIV affected persons and check the spread of the
disease, Sreemathi said.