Motorola to sell cheaper tablet aimed at families

Motorola Mobility Inc. said Friday that it will sell a cheaper version of its Xoom tablet computer that`s geared toward families.

Last Updated: Oct 15, 2011, 08:37 AM IST

Libertyville, Ill: Motorola Mobility Inc. said Friday that it will sell a cheaper version of its Xoom tablet computer that`s geared toward families. The device will be available starting Sunday and will only be sold at Best Buy Co. stores.

Like the existing Xoom, the Xoom Family Edition has a touch screen that measures 10.1 inches at the diagonal, a dual-core processor, front and rear cameras and runs Google Inc.`s tablet-geared Android software, Honeycomb. It has less memory though: 16 gigabytes, compared with 34 gigabytes on the existing Xoom. Motorola said Family Edition will cost $379 — $120 less than what the cheapest Xoom currently costs — and it will come with a number of family-friendly apps built in.

It`s unclear how long the Xoom Family Edition will keep its lower price tag, though: In a press release, Motorola called it a "limited-time value price."
As more companies enter the burgeoning tablet market in hopes of competing with Apple Inc.`s extremely popular iPad, the pressure is on to drop prices in order to woo consumers.

Bureau Report