Name Amitabh Bachchan as CWG Brand Ambassador: Malhotra
IOA senior VP Vijay Kumar Malhotra suggested Amitabh Bachchan’s name as the main brand ambassador for the Commonwealth Games to be held in the national capital later this year.
|Last Updated: Mar 28, 2010, 01:19 PM IST|Source: Bureau
New Delhi: Indian Olympic Association senior vice-president Vijay Kumar Malhotra has suggested Amitabh Bachchan’s name as the main brand ambassador for the Commonwealth Games to be held in the national capital later this year.
In a letter to IOA president and Organising Committee chairman Suresh Kalmadi, Malhotra, who is also an Executive Board member of the CWG, said given his credentials and star status, the film icon is the best fit for the post.
“Commonwealth Games is going to be an important milestone in the history of contemporary India. It will not only showcase our sporting talent but also social and cultural heritage.
In a letter to IOA president and Organising Committee chairman Suresh Kalmadi, Malhotra, who is also an Executive Board member of the CWG, said given his credentials and star status, the film icon is the best fit for the post.
“Commonwealth Games is going to be an important milestone in the history of contemporary India. It will not only showcase our sporting talent but also social and cultural heritage.
“In this regard the appointment of Brand Ambassador for Commonwealth Games 2010 is going to be very crucial becauee they will be looked upon as the best and brightest of the country. These Brand Ambassadors, as they will be representing the country, should be proud of being given the job and they should do it in the national interest and not for money,” Malhotra wrote in his letter to Kalmadi.“I suggest Shri Amitabh Bachchan should be appointed as the main Brand Ambassador of Commonwealth Games. Shri Bachchan represents best of India’s mid-age generation and is an icon for the youngsters. He was the Brand Ambassador of 1982 Delhi Asiad and I strongly feel Shri Bachchan should be given this honour again,” he said.
“The OC has already named some Brand Ambassadors and and some more are going to be appointed very soon. I suggest we should appoint only those cine stars, sportsperson and other celebrities who have clean record and are prepared to do this job without asking for any honourarium,” he added.
PTI
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.