Bangalore: An ad channel by the name of Eva that targets women has been launched by India’s leading advertising network Ozone Media Solutions.
The objective is to create a dedicated female audience by aggregating women centric inventory on the internet.
It boasts of a reach of about 3 million Indian women monthly and thus creates unique opportunities for brands in FMCG, Healthcare, Technology etc.
The founder and the CEO of the company, Kiran Gopinath said, “1/4 of net surfers comprise of urban women which makes a very powerful and untapped segment for any marketer. With about 80% of the purchase decisions made by women, we hope that marketers can capitalize on the advantage of ‘Eva’ and maximize their reach to garner a high return on their online marketing spends.”
Apart from this, the channel has also tied up with About.com for exclusive inventory on its India website.
Ozone Media has segmented content into Eva – Fashion, Eva – Home and Eva – Health.
Ozone Media intends to build on the existing cluster of publishers under this channel and increase the reach to 8 million by the end of June 2010.