Raj-Uddhav effect: Marathi film in 40 multiplexes!

Call it the Raj-Uddhav Thackeray effect! At least, that is what Kishor Pandurang Belekar would like to believe is the reason for over 40 multiplexes deciding to screen his thriller `Sa Sasucha`.

Last Updated: Aug 24, 2010, 12:38 PM IST

Mumbai: Call it the Raj-Uddhav Thackeray effect! At least, that is what Marathi film director Kishor Pandurang Belekar would like to believe is the reason for over 40 multiplexes deciding to screen his thriller `Sa Sasucha`, releasing on August 27.

"There is no denying the fact that the stance by these
leaders on the issue of Marathi films in multiplexes has
helped. Multiplexes have come forward to screen my film,"
Belekar told reporters.

Over 80 cinema halls, including around 25 multiplexes in
Mumbai, have decided to screen the film, the director said.

"MNS chief Raj Thackeray and Shiv Sena executive
President Uddhav Thackeray raised the issue (of multiplexes
turning away from Marathi films), after which the state
government also took some positive steps," he said.

"There is also a fact that my film is a suspense
thriller. There was nothing in the horror genre in Marathi
film. I had showed video quality to multiplexes and they
agreed to screen the film," he said.

"Multiplex owners are calling me up, asking for posters
of my film to be put up along with Hindi films," Belekar, who
is also the editor and scriptwriter of the film, said.

Uddhav had asked multiplex owners to reduce the price of
tickets for Marathi films, saying, "Ticket prices should be
affordable for the Marathi common man."

If multiplex owners fail to take a decision immediately,
the Sena would take up the issue in its own way, he had
warned.

Raj Thackeray had on August 10 directed all multiplex
owners to screen Marathi films at prime time.

Chief Minister Ashok Chavan had last week indicated that
the state government would act against multiplexes violating
norms.

On the functioning of the Marathi Chitrapat Mahanadal,
the apex organisation of Marathi film industry, Belekar said,
"Mahamandal people are so busy in garnering commission for
subsidy to films from government that they don`t have time for
anything else."

The film stars Sonali Kulkarni, Vinay Apte, Yatin
Karyekar and Omkar Karve.

PTI