RIM slashes playbook price by 50%

RIM has slashed the price of its `PlayBook` by more than half to Rs 13,490 for the 16 GB version to cash in on the festive season India.

New Delhi: Canadian firm Research In Motion
(RIM) has slashed the price of its `PlayBook` by more than
half to Rs 13,490 for the 16 GB version to cash in on the
festive season and burgeoning demand for tablet PCs in India.

RIM, which is known for its BlackBerry series of phones,
had introduced PlayBook in June in the Indian market.

"The 16 GB version of the PlayBook is available at Rs
13,490 in the festive offer, a more than 50 per cent discount
from the regular price of Rs 27,990 under a limited festive
season offer until December 31," a RIM spokesperson said.

A tablet PC, though smaller in size, has PC-like
functionalities.

The prices for 32 GB and 64 GB versions have also been
reduced.
The 32 GB version will be available at Rs 15,990, while
the 64 GB model will be priced at Rs 24,490 under the limited
period offer, the spokesperson added.

The devices are currently available at Rs 32,990 (32GB)
and Rs 37,990 (64GB).

The Canadian firm had launched the PlayBook in India,
along with other markets like the UK, the Netherlands, Hong
Kong, Australia and the UAE.

The seven-inch tablet, PlayBook, runs on a new operating
system built by QNX Software Systems -- a RIM unit that makes
software used to run everything from cars to nuclear reactors.

On a PlayBook, users can go online only using a Wi-Fi
network or by synchronising the device to their BlackBerry
smartphones.

According to analysts, sales in the tablet PC segment in
India are expected to touch one million units over the next 12
months.

With 3G (high-speed internet services) being rolled out
aggressively, the opportunity has only expanded, they said.
Since the launch of Apple`s iPad in the country, the
tablet market has been witnessing huge competition, with more
and more new contenders launching their devices.

PTI